FAKTA

OM VIN

Fakta is one of Denmark’s biggest grocery chains but due to their low prices, a lot of people question their products quality. With this social experiment, we aimed to change people’s perception of their wines.
AD / Evelina Karlsson, Boris Schreurs

CW / Amanda Julin, Davide Cocchiara

CD / Thomas Illum, ECD, Uncle Grey, Copenhagen

Produced by Uncle Grey, Copenhagen