HIJACKED
MEMORIES
50.000 Danes suffer from Alzheimer’s, but the younger demographic have a hard time relating to the disease. With this campaign, we let people experience what it’s like to forget their memories.
AD / Evelina Karlsson, Boris Schreurs
CW / Amanda Julin, Davide Cocchiara
CD / Thomas Illum, ECD, Uncle Grey, Copenhagen & Lukas Lund, CD, Uncle Grey, Copenhagen