HIJACKED MEMORIES

50.000 Danes suffer from Alzheimer’s, but the younger demographic have a hard time relating to the disease. With this campaign, we let people experience what it’s like to forget their memories.

AD / Evelina Karlsson, Boris Schreurs

CW / Amanda Julin, Davide Cocchiara

CD / Thomas Illum, ECD & Lukas Lund, CD, Uncle Grey, Copenhagen